Changing the game in haircare.

Our mission was clear: create a single, all-in-one solution, eliminating the need for multiple products. Save time, reduce wastage, and simplify your hair routine, whether you're at home or abroad. It's about minimising, more space, and a streamlined, effective routine.

It all began with a recognition of the time-consuming nature of washing hair. Our aim was simplicity. Ensuring your hair feels its best with versatile usage options, while providing everything it needs, like repair and less damage.

With 16 years of product knowledge and hands-on experience, James Jade has thoughtfully curated a powerhouse of ingredients to give your hair exactly what it needs. We've selected only the best of the best ingredients to ensure your hair receives the highest quality care and delivers proven results.

Our promise with James Jade goes beyond providing a superior hair care product. We proudly stand against animal testing, embracing a vegan approach to hair care. Our goal is to support animal charities through donations, ensuring that every purchase contributes to a compassionate cause.