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James Jade
About the brand
Changing the game in haircare.
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Our mission
Our mission was clear: create a single, all-in-one solution, eliminating the need for multiple products. Save time, reduce wastage, and simplify your hair routine, whether you're at home or abroad. It's about minimising, more space, and a streamlined, effective routine.
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Why it started
It all began with a recognition of the time-consuming nature of washing hair. Our aim was simplicity. Ensuring your hair feels its best with versatile usage options, while providing everything it needs, like repair and less damage.
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Where it began
With 16 years of product knowledge and hands-on experience, James Jade has thoughtfully curated a powerhouse of ingredients to give your hair exactly what it needs. We've selected only the best of the best ingredients to ensure your hair receives the highest quality care and delivers proven results.
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Our promise
We proudly stand against animal testing, passionately embracing a vegan approach. We believe in saving animals and delivering exceptional products without compromising on ethics.